Social media algorithms keep changing. Don’t let them get the best of you.
One day you could see 1,000,000 views on Tiktok, and the next day your account could have no traffic.
The best thing to do to prevent the stress and uncertainty that come with algorithm changes is to own your audience.
And the best place to own your audience is on email. Using email marketing you can get a $38 ROI for every $1 spent and you won’t lose all your views overnight due to an algorithm change.
Two of the most popular email marketing softwares are currently Flodesk and Mailchimp.
Let’s dive into how they compare to help determine which email marketing tool is best for you.
At a Glance: Flodesk vs Mailchimp.
You can think of mailchimp vs flodesk as the classic PC vs Mac debate.
Mailchimp is powerful and has been around for a long time. They can offer you customization, solid integrations, and plenty of bells and whistles.
On the other hand, Flodesk is the new kid on the block. Easy to use, quick to set up, and with great design they make a compelling case to be your new email marketing software.
Let’s dive into the differences to see what makes the most sense for you.
Flodesk keeps it simple. All the features you need for one flat monthly price.
The tool offers:
- An intuitive user experience
- 45+ prebuilt, beautifully-designed email templates
- A simple migration process from other platforms
- Email formatting
- Email automation
- List segmentation
- Custom forms and landing pages
On the other hand, there are a few features lacking:
- Limited integrations (offset by the ability to connect to Zapier)
- No domain functionality
- Limited landing page functionality
- Less customization
- No photo / content editor
If you are an entrepreneur with limited time this could be the tool for you. Automation and setup are easy. Segmentation provides enough options to still be effective and open rates are similar to other industry-leading tools.
Overall, I would highly recommend Flodesk to someone looking for a new email marketing tool for ecommerce or for their newsletter.
More options – more problems. In this case that doesn’t seem to be true.
Mailchimp offers you various prices (including free) that come with various features depending on what you need.
The tool includes:
- Pricing depends on the # of contacts
- Free up to 2000 contacts
- Email templates available online (pre-built and from the community)
- Tons of integrations
- Offers more features (website, landing pages, transactional emails)
- Editor has more options – ability to edit images
On the other hand…
- There is a larger learning curve
- Certain features like segmentation only available on the more expensive plans
- Can become more expensive as your contacts scale
Mailchimp is better for the more advanced marketer looking for additional features like segmentation, subdomains, and additional customization.
They also offer a wide range of integrations and additional domain and landing page functionality. I would definitely recommend it but you should know that there will be a larger learning curve and more time involved in the initial setup.
What’s better – Flodesk or Mailchimp?
In short: it depends.
If you’re looking for an easy to use email platform Flodesk will be the right tool for you. It makes setup simple, comes with well designed templates, and has enough customization to make the most out of your email list.
On the other hand, mailchimp is an all-in-one solution. It includes many more customization options and allows you to really customize your marketing if you have the time.
Let us know what tool you prefer in the comments below 👇.
Is it easy to switch from Mailchimp to Flodesk?
Yes, it’s easy to switch from Mailchimp to Flodesk! You can do it in 4 simple steps:
- Export your subscriber list from Mailchimp
- Upload the CSV file into Flodesk
- Match the data to Flodesk’s fields
- Optional: Add your uploaded data to a new segment in Flodesk
Is Flodesk the same as Mailchimp?
Flodesk provides a simpler to use email marketing tool vs Mailchimp. On top of that, it comes at a fixed cost. That way as your email list grows your costs continue to stay the same.
What is Flodesk used for?
Flodesk is an email marketing tool used to help you build relationships with your customers and to sell your products or services. It is a simple and affordable tool that comes with everything you need for one price.