how to check backlink quality magnifying glass

5 Quick Ways How To Check Backlink Quality for Free

Let’s be honest. Link building is tough and time consuming. You might find yourself asking “s it worth 2-3 hours for that new link?“

Let’s be honest. Link building is tough and time consuming.

You might find yourself asking “Is it worth 2-3 hours for that new link?“

It’s important to understand the quality of a potential backlink when you decide how much time and effort you want to spend on that new link.

SEO tools are great for popular websites like but for smaller websites scammers may be able to manipulate how these sites appear.

Instead of relying on domain authority only, you will want to do a sanity check on the website as well. After all:

“The best content doesn’t win; distribution does.”

Why is backlink quality important?

Prior to 2016 you used to be able to use Google PageRank to check the popularity of a page based on the quality of links pointing back to it. 

It was after this tool was discontinued that many companies found an opportunity to sell link data as a service. 

Since then many popular SEO tools have introduced ways to track backlink profiles:

how to check backlink quality using Ahrefs
Ahrefs: Domain rating and URL rating

You can access the Ahrefs domain rating by using their free backlink checker.

How to check backlink quality using Moz
Moz: Domain authority and page authority

Similar to Ahrefs, Moz allows you to check domain and page authority using their free tools.

SEMRush: Authority score

Unlike other SEO tools, SEMRush actually provides you with 10 free credits a day. You can use the full tool to research for free.

How can you check backlink quality for free?

Google cares more about the “strength” of the linking page than the linking domain. Pages on high domain “strength” websites tend to be stronger than those on low “strength” websites.

It is for that reason that the domain authority is a good rule of thumb to use when judging the quality of a backlink.

Still, you want to be careful when judging on website authority alone.

In addition, you can use the following five questions to evaluate whether the backlink is the right fit: 

Does this website link to a lot of other sites?

The fewer, the better. With the addition of a new backlink each link becomes less valuable.

Is this website relevant to yours? 

Search engines favour relevant backlinks. A lawyer linking to their favourite toothpaste will carry less credibility than a dentist recommending a toothpaste.

Is this website likely to be around in a month? 6 months? A year?

You probably already know this: backlinks are a lot of work. 

Your work in obtaining a new link may not be worth it if the site isn’t around in 2-3 months.

Do they have a lot of high quality backlinks?

This is a great proxy for a website’s strength. Do they have backlinks from other relevant, high authority sites? If so, chances are their website is legit and worth a partnership.

Do they have a lot of pages?

The fewer the better. If the website has lower authority it’s possible that search engines will be less inclined to crawl and index new pages.

Final Thoughts.

If you are creating content and are not being rewarded, remember: “The best content doesn’t win; distribution does.”

Be strategic about your backlink partnerships and improve your content distribution. Smart link-building is one great way to start.

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